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TYPOGRAPHY

Our institutional fonts are: Heebo and Open Sans

Primary typography: Heebo

Heebo is our primary typography.

Secondary typography: Open Sans

Open Sans is our secondary typography.

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Typography guidance

These are some logo applications that should NEVER be implemented.

Do not use white text on light images, always prioritize text readability over design. 

Do not use all caps for titles and subtitles, always use hierarchies in texts and font variants 

Do not stretch or contract the font by deforming it, always respect its proportion. 

Do not modify the interleaving in the different words to accommodate the text.

Do not use the same variant for titles, subtitles and paragraphs. Always use the variants of the fonts to show hierarchies, not just the use of different sizes.  

Always align the texts. 

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